Inspirali needed to bridge the gap between high school students and their dream of medicine.

 

The Med Day event was created to offer an immersive simulation, allowing students to "be a doctor for a day." The challenge was to create a visual identity that felt exciting and inviting for this young audience, moving away from traditional, serious academic codes.

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As the sole designer leading this initiative, I took full ownership of the project lifecycle, from initial research and concept validation to the final rollout of all visual assets.