1. Context &
Challenge
Sometimes Online is a brand deeply rooted in Porto Alegre, exploring mental health and digital disconnection. The mission was to create a brand manifesto that felt less like a commercial and more like a tribute to our city—connecting authentically with the local youth culture and their urban routine.
02. The Narrative
We turned a truck into a mobile set, visualizing the metaphor of finding comfort ("home") while drifting through the chaos of the city. The narrative required the truck to physically travel through Porto Alegre’s most iconic landmarks, using the city itself as a living character in the story, not just a backdrop.
03. The Constraint (Logistics)
The main challenge was extreme resource management: filming across multiple iconic locations in Porto Alegre using a moving truck as the main set, all within a tight single-day schedule. This required precise synchronization between the moving vehicle, natural light, and cast.